December 12, 2013 - This is the last appearance of Star and Aaron's family for a bit. Hopefully it'll be colored tomorrow and everything will be back to normal.
In the meantime, last week the New York Film Academy released this data, which isn't all that encouraging but certainly exciting. Time tries to put a positive spin on the data showing that 43% of the audience for Frozen and Catching Fire was male, but i'm not sure that's necessarily an achievement. I've kinda been obsessed with comparing Bridesmaids with The Hangover series and the data's actually not that good. Essentially, other than the genders of their protagonists, the movies aren't that disimilar in terms of how one would describe them (raunchy comedy involving a wedding party), both The Hangover (at least the first two "parts") and Bridesmaids were considered huge hits, but the audience numbers tell slightly different stories to the studios. Basically men and women saw The Hangover and at least its first sequel in roughly equal numbers (in fact more women saw The Hangover II than men by a 2% margin). Meanwhile women outnumbered men two to one in the audience for Bridesmaids and that gap roughly correlates to the difference in their box office performances. The fact is women will see movies about men (trying to come up with the most masculine film I could think of I found that 37% of the audience for Expendables 2 was female according to wikipedia, yet you don't see Time saying women will see "male-centric" films), just it's much harder to get men to see film about women.
Not to be too tangental, but there's a great op-ed Rashida Jones wrote recently touching on this phenomena that I think is worth reading while we're on the subject. People are more than just demographics and more than pandering to "what men want" should be explored. I'm not particularly impressed by overly revealing clothing or exaggerated poses, and I don't think I'm alone in feeling this way. As she says, more men need to be encouraged to speak up and get involved so that a more egalitarian society can prosper.
-D
In the meantime, last week the New York Film Academy released this data, which isn't all that encouraging but certainly exciting. Time tries to put a positive spin on the data showing that 43% of the audience for Frozen and Catching Fire was male, but i'm not sure that's necessarily an achievement. I've kinda been obsessed with comparing Bridesmaids with The Hangover series and the data's actually not that good. Essentially, other than the genders of their protagonists, the movies aren't that disimilar in terms of how one would describe them (raunchy comedy involving a wedding party), both The Hangover (at least the first two "parts") and Bridesmaids were considered huge hits, but the audience numbers tell slightly different stories to the studios. Basically men and women saw The Hangover and at least its first sequel in roughly equal numbers (in fact more women saw The Hangover II than men by a 2% margin). Meanwhile women outnumbered men two to one in the audience for Bridesmaids and that gap roughly correlates to the difference in their box office performances. The fact is women will see movies about men (trying to come up with the most masculine film I could think of I found that 37% of the audience for Expendables 2 was female according to wikipedia, yet you don't see Time saying women will see "male-centric" films), just it's much harder to get men to see film about women.
Not to be too tangental, but there's a great op-ed Rashida Jones wrote recently touching on this phenomena that I think is worth reading while we're on the subject. People are more than just demographics and more than pandering to "what men want" should be explored. I'm not particularly impressed by overly revealing clothing or exaggerated poses, and I don't think I'm alone in feeling this way. As she says, more men need to be encouraged to speak up and get involved so that a more egalitarian society can prosper.
-D
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